Machine_ named lead creative agency for Unilever’s Handy Andy

Jun 4, 2024

Machine_

Creative solutions agency Machine_ has been appointed as Handy Andy’s lead creative agency, effective from 1 May 2024, after an intensive Unilever digital pitch process.

“Handy Andy isn’t just a household name – it’s a symbol of trust and reliability,” explains Robyn Campbell, Managing Director of Machine_ Cape Town. “This partnership signifies our commitment to tapping into the cultural zeitgeist of South Africa and offering innovative solutions through creativity that speak to local audiences.”

“Handy Andy is the number one surface cleaning brand with a strong South African heritage, we believe this partnership with Machine_ will help us reach our ambition in becoming a strong digital brand that builds love with future generations,” says Ammarah Issufo, Marketing Manager: Surface Cleaning at Unilever

At the core of the collaboration lies Machine_’s dedication to understanding and amplifying the essence of Handy Andy through creativity, within the South African digital landscape. By drawing on the brand’s rich heritage, Machine_ is tasked with expanding Handy Andy’s digital reach and engagement with existing audiences, while also reaching new, younger audiences.

“We’re thrilled to embark on this journey with Handy Andy,” Campbell adds. “Together, we look forward to crafting entertaining campaigns that celebrate this wonderful brand.”

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Want to find out more about Machine_’s award-winning work? Then click here to see what else Machine_ has been up to. 

Want to get in touch? You can find Machine_’s contact details here. And send an email to: hello@thisismachine.co.za. Also keep up-to-date with all of Machine_’s news by following on LinkedIn.

Machine_ in the news

Machine wins metal at the 2024 IAB Bookmark Awards

Machine wins metal at the 2024 IAB Bookmark Awards

The creative solutions agency clinched two Silver Bookmarks in the Social Media Campaigns and Influencer Marketing categories for Spotify Africa’s ‘Ons Praat Nie Afrikaans Nie, Ons Sing Dit’, and a Bronze in the Channel Innovation category for Prime Video’s Citadel ‘The Briefcase’.

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