About Us_

At Machine_ we don’t believe that intuition and gut feel are enough. That’s why everything we do starts with an insight. Our team of experts uses these insights to create impactful and accountable solutions that touch consumers at every point in their connected world.


Machine_ is part of Publicis Groupe, the fastest-growing global network. We have over 100 people located across 3 offices in Johannesburg, Cape Town and Durban.





Machine_ is guided by a core set of values. Our culture is underpinned by a strong mantra: Never Afraid. Never Afraid isn’t a reckless statement; it doesn’t encourage danger, quite the contrary. It’s a mantra that gets us to step out of our comfort zone, pushes us to experience new things, to explore and to be constantly curious. It’s our everyday guiding star and the basis of our values:

  • Do the right thing
  • Be curious
  • Always solution-orientated
  • Give a sh*t

It’s living this mantra daily that helps grow our clients’ businesses, grow us as people and constantly shapes our business.