Creative agency Machine has started 2025 on a global high note, earning international recognition for its fearless work across several clients. The agency proudly secured two bronze Clio Music Awards and multiple shortlists at the Andy’s Regional Awards, further solidifying its position as a leading light in the South African creative industry.
Machine claimed two bronze Clio Music Awards for Spotify Africa’s Reflections, recognising the exceptional use of music in film/video advertising, both in terms of score and arrangement. The Clio Awards, renowned for celebrating groundbreaking work worldwide, mark a significant international achievement for the agency.
Adding to this global momentum, Machine earned multiple shortlist nominations at the prestigious Andy’s Regional Awards, a platform that honours creative excellence on a worldwide scale. Machine contributed seven of the 10 South Africa shortlists. The agency’s standout campaigns across various client include:
- Coty Rimmel – Beauty in Real Time
- PepsiCo Sasko – Breaking Bread with YOUth
- PepsiCo Sasko – The Taste of Freedom
- Private Property – Find A New Space
- Spotify Africa – Moments
- Spotify Africa – Reflections
- Visa – Six
“We are incredibly proud of these achievements,” says Jabulani Sigege, group executive creative director at Machine. “It’s a testament to the hard work, creativity, and dedication of our talented team. We are grateful to our clients for their trust and collaboration, and we look forward to continuing to push the boundaries of creativity in the years to come.”
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