Machine launches its 2024 ‘Machine_67 x Blackboard’ art initiative

Jul 18, 2024

Machine

Machine uses art to empower South Africa’s youth in its 2024 Mandela Day campaign, ‘Machine_67 x Blackboard’ – an initiative designed to support and nurture future creative talent. This year, we invite the public to participate in an online raffle for a chance to win one of six exclusive pieces of artwork created by Machine staff, inspired by the legacy of Nelson Mandela.

Machine_67 is our annual Mandela Day art initiative, where our dedicated staff contribute 67 minutes of their time to produce unique art pieces that pay homage to Madiba’s enduring spirit and vision. These masterpieces will be offered in an online raffle, with all proceeds going to support Blackboard, a non-profit organisation dedicated to empowering underprivileged young creatives.

For a donation of R50 or more, participants can secure a raffle ticket for a chance to own one of these exceptional works of art. All you need to do is purchase your ticket to make your donation.

Blackboard has been a steadfast partner with Machine for the past three years. This NPO is committed to creating opportunities for young creatives from underprivileged backgrounds, providing them with the resources and mentorship necessary to succeed in the creative industry. In addition to the funds raised through the raffle, Machine will also host these young talents for hands-on workshops in both Johannesburg and Cape Town. These workshops are designed to teach, empower, and inspire the next generation of creative professionals.

“We are proud to continue our partnership with Blackboard,” said Dylon Phillips, Brand Manager at Machine. “The ‘Machine_67 x Blackboard’ campaign not only celebrates the fearless talent within our team but also contributes to a cause that is close to our hearts. By supporting Blackboard, we are investing in the future of our industry and helping to cultivate a pipeline of diverse and talented young creatives.”

Join us in making a difference by participating in the ‘Machine_67 x Blackboard’ raffle. Your donation will not only give you a chance to own a piece of art inspired by Nelson Mandela but also support the dreams and ambitions of young creatives who are the future of our industry.

For more information and to purchase your raffle tickets, please visit https://qkt.io/eocquf.

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Machine wins metal at the 2024 IAB Bookmark Awards

Machine wins metal at the 2024 IAB Bookmark Awards

The creative solutions agency clinched two Silver Bookmarks in the Social Media Campaigns and Influencer Marketing categories for Spotify Africa’s ‘Ons Praat Nie Afrikaans Nie, Ons Sing Dit’, and a Bronze in the Channel Innovation category for Prime Video’s Citadel ‘The Briefcase’.

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