Machine_ Wins At SA Publication Forum Awards 2022

Dec 1, 2022

Machine_ wins at SA Publication Forum 2022

Machine_ wins multiple awards at the 2022 SA Publication Forum Awards for work with its long-standing clients, Sanlam and Sanlam Reality. Wins included Website of the Year, Email Newsletter of the Year, Digital Publication of the Year and Excellence in Communication. And here’s what the judges, clients and team at Machine_ have to say.

Specialists In Content Marketing

Machine_ is one of South Africa’s most-awarded internal communications and content marketing specialist teams. “As a creative solutions agency, Machine_ offers multiple through-the-line, digital and creative services. But, content marketing and internal communications are among our specialties,” says Sarah Browning-de Villiers, Machine_’s Chief Content Officer. “These awards showcase our expertise in B2C, B2B, content marketing and internal communications,” she says.

Additionally, Sarah says: “This is the third year in a row that our proprietary platform, StoryStackr, has demonstrated that Machine_ offers the only truly immersive digital storytelling experience for clients in South Africa who want to prioritise the user experience of their publications and internal communications.”

“Sanlam is one of our longest-standing clients at Machine_,” says Alex Forrester-Strydom, Business Unit Director. “The content and creative produced for Sanlam and Sanlam Reality this year is testament to our strong relationship and how the trust in this partnership allows for innovative, brave and award-winning work to be created. I am incredibly excited to continue our partnership into 2023,” she says.

Machine_ Wins In The Following Categories:

Winner: Website of the Year

Wealth Sense for Sanlam Reality

From the judges: “The Sanlam Reality Wealth Sense blog is an exceptional product and in essence a separate website and a comprehensive blog reflecting the Sanlam brand expertly throughout. Articles are well-written and suit the audience. The reference to experts and studies provide substance and is commendable. The availability of various calculators is a noteworthy value add.”

“At Sanlam Reality, we’ve always thought that clients who are well informed can make sound financial decisions,” says Francois Uys, Sanlam Rewards Head: Digital, Marketing and Sales. “We created the Wealth Sense portal in part because of this. We’re overjoyed about this recognition, which honours the dedication of the Machine_ and Sanlam Reality teams.”

Want to see some of our previous award-winning work that we’ve done in partnership with Sanlam Reality? Have at look at our case study video here.

Winner (tie): Interactive Digital Publication of the Year

Sanlam Connect and Sanlam Engage

From the judges: “In these superb publications close attention is paid to reader engagement. The navigation is seamless, the responsiveness on mobile devices outstanding, and the result is a vibrant and dynamic publication. You recognised a communication opportunity, executed the solution brilliantly, creating something exceptional. Continuously monitoring your offering and adapting where needed has proven to be a vitally important ingredient behind your success.”

“I couldn’t be prouder,” says Nuraan Ederies, Communications Manager, Retail Affluent: SanlamConnect. “There is a lot of energy, thought and passion that we put into this publication, so I am over the moon that our efforts were recognised. Thanks to our agency, Machine_, for helping us bring our vision to life – we value your support and partnership.”

“At Sanlam, we understand the importance of our people – the people who make up our business and bring our brand promise of helping our clients to live with confidence to life,” says Inga Bosch-Cloete, Senior Manager – Group Internal Communications. “It’s why we have such a focused effort on our internal communications strategy, including our communication channels such as our newsletter and digital magazine. So, I am delighted to have these efforts, in partnership with Machine_, recognised,” she adds.

Winner: Email Newsletters/Campaigns of the Year

Sanlam Connect

From the judges: “Connect is an excellent publication. It holds interest even for people not involved in the insurance industry. Well done! The articles are well-written, thoroughly researched and presented as short pieces of text – the way today’s readers prefer to read. The engaging layout allows the reader to choose what to read or what to ignore.”

In Addition, Machine_ Scoops Up:

In addition to the awards above, Machine_ also scooped up the following awards for Sanlam and Sanlam Reality:

Excellence in Communication Award – Certificate of Excellence for Sanlam Engage

Best Cover Design – 1st Runner Up for Sanlam Connect

Internal Publications – 1st Runner Up for Sanlam Engage

Audio-Visual Productions – Finalist for work done for The Sanlam Foundation and Sanlam Human Capital’s Values Launch

Corporate Publication of the Year – Finalist for Sanlam Connect, Finalist for Sanlam Reality’s Wealth Sense financial blog, and Finalist for Sanlam Engage

Editor of the Year – Robyn Lane, Machine_ Content Officer

In summary, Sarah adds: “I’m incredibly proud of the best-in-class communications and content marketing expertise demonstrated by our team at Machine_, in partnership with our incredible clients at Sanlam and Sanlam Reality.”

Connect With Machine_

At Machine_ we don’t believe that intuition and gut feel are enough. This is why everything we do starts with an insight. Our team of experts uses these insights to create impactful and accountable solutions that touch consumers at every point in their connected world.

Want to find out more about our award-winning work? Then click here to see what else we’ve been up to. Want to get in touch? You can find all our details here. Also, send us an email at: Also, keep up-to-date with all our news by following us on LinkedIn.

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