Machine_ wins Absolut Vodka Digital account

Nov 13, 2020

Machine_ and Pernod Ricard have a long standing relationship that dates back to 2015. After such a rewarding journey, Machine_ is thrilled to have a brand as iconic as Absolut Vodka be part of their Pernod Ricard portfolio.

Dustin Carr, Business Unit Director at Machine_ says “We all know that maintaining strong relationships with clients is key, but even more important to that is growing and nurturing meaningful ones. It’s because of these meaningful relationships with the Pernod Ricard team that we not only produce innovative, consumer focused work together, but also retain brands over a long period and continue to be invited to pitch on new ones.”

Machine_ was invited to pitch for the appointment as Digital Agency for Absolut Vodka. The brief to the agency was simple and required a creative yet single-minded and focused approach.

Sarah Mansfield, Pernod Ricard Head of Marketing: White Spirits, Rum & Tequila, said “For us, it was important that we found an agency that understands both our brand and consumers, delivering insightful and culturally relevant creative work suited for the digital landscape. And the work presented by Machine_ ticked the right boxes, while demonstrating their strategic and digital prowess.”

Experienced Procurement Consultant Patricia Fagan, managed the pitch end-to-end. “Agencies continue to show their adaptability in these turbulent times, being more agile and responsive during the pitch process as a result. Machine_ rose to the challenge, while up against other big players in the industry.”

How did Machine_ answer the brief, and ultimately win the pitch? PJ Eales, Executive Creative Director at Machine_ says “It was an honour to be invited to pitch for such a prestigious brand, Machine_ approached the brief by assembling a diverse, multi-layered team with in-market insight and experience in order to deliver creative that speaks to the hearts and minds of the Absolut consumer.”

Machine_ in the news

Machine wins metal at the 2024 IAB Bookmark Awards

Machine wins metal at the 2024 IAB Bookmark Awards

The creative solutions agency clinched two Silver Bookmarks in the Social Media Campaigns and Influencer Marketing categories for Spotify Africa’s ‘Ons Praat Nie Afrikaans Nie, Ons Sing Dit’, and a Bronze in the Channel Innovation category for Prime Video’s Citadel ‘The Briefcase’.

Get in touch_

We’d love to hear from you.

Email us at   hello@thisismachine.co.za

Find us in real life_

Machine_ Cape Town

Get directions
The Harrington, 50 Harrington St, Zonnebloem, 7925
Cape Town
South Africa

Machine_ Joburg

Get directions
Silverstream Office Park, 10 Muswell Road, Bryanston, 2191
Johannesburg
South Africa

Machine_Durban

Get directions
7 Rydall Vale Crescent, Douglas Saunders Drive, La Lucia Ridge Estate, 4012
Durban
South Africa