Publicis Groupe Africa: Machine’s Chief Content Officer, Sarah Browning-de Villiers, has been appointed to the Advisory Board of the Institute for Internal Communication Africa (IFICA).
Machine_ in the news
Machine kicks off 2025 with a string of international industry wins and nominations
Creative agency Machine has started 2025 on a global high note, earning international recognition for its fearless work across several clients.
Machine leverages content marketing to help PepsiCo build a thriving community of bakers
In today's data-driven landscape, understanding your consumer – and knowing how to leverage that understanding – has become crucial for brands looking to grow and engage their audience. To navigate this new marketing territory, PepsiCo, owners of Sasko, Moir’s and...
Machine shines at 2024 Pendoring Awards
Machine, part of the Publicis Groupe, delivered an exceptional performance at the Pendoring Awards, an event celebrating the originality of South African indigenous language creative content and local talent.
Machine dominates at the 2024 South African Publication Forum Awards
Machine, a creative solutions agency, solidified its position as an industry leader with an outstanding performance at the 2024 South African Publication Forum Awards. The agency’s specialist content marketing and internal communications team took home a coveted...
Machine clinches gold at 2024 DMASA Assegai Awards
Proving their mettle in direct marketing, creative solutions agency Machine clinched gold at the 2024 Direct Marketing Association of South Africa’s Assegai Awards for the Sanlam Money Saver credit card campaign.
Why fear is the single biggest challenge in B2B marketing, and how to overcome it
In the B2B space, your professional reputation is on the line: the fear of messing up can make B2B decision-making more protracted and complex than that of B2C. So what does that mean for B2B marketers?
Machine x Blackboard: Inspiring the Next Generation of Creatives
Machine recently hosted two workshops for the Blackboard community in Johannesburg and Cape Town. The sessions were designed to offer young creatives an inside look at the advertising world…
How do you ensure people feel seen and heard in a big corporate?
Machine’s internal comms specialists and their partner, Sanlam, share their lessons learnt. According to McKinsey, productivity increases by 20-25% when employees feel connected within an organisation.
Machine wins metal at New Gen for its specialist content marketing and internal comms team
Publicis Groupe’s creative solutions agency, Machine_, delivered a stellar performance at the 2024 New Generation Social & Digital Media Awards, clinching 2 golds, 2 silvers and 1 bronze for its specialist content marketing and internal communications team.
Machine wins metal at the 2024 IAB Bookmark Awards
The creative solutions agency clinched two Silver Bookmarks in the Social Media Campaigns and Influencer Marketing categories for Spotify Africa’s ‘Ons Praat Nie Afrikaans Nie, Ons Sing Dit’, and a Bronze in the Channel Innovation category for Prime Video’s Citadel ‘The Briefcase’.
Machine celebrates new client partnership with Private Property
Machine_, a creative solutions agency where fearless minds lead to borderless creativity, has been selected as Private Property’s rebrand marketing partner. This collaboration represents a significant achievement for Machine_ and highlights their dedication to produce...