In the B2B space, your professional reputation is on the line: the fear of messing up can make B2B decision-making more protracted and complex than that of B2C. So what does that mean for B2B marketers?
Machine_ in the news
Machine x Blackboard: Inspiring the Next Generation of Creatives
Machine recently hosted two workshops for the Blackboard community in Johannesburg and Cape Town. The sessions were designed to offer young creatives an inside look at the advertising world…
How do you ensure people feel seen and heard in a big corporate?
Machine’s internal comms specialists and their partner, Sanlam, share their lessons learnt. According to McKinsey, productivity increases by 20-25% when employees feel connected within an organisation.
Machine wins metal at New Gen for its specialist content marketing and internal comms team
Publicis Groupe’s creative solutions agency, Machine_, delivered a stellar performance at the 2024 New Generation Social & Digital Media Awards, clinching 2 golds, 2 silvers and 1 bronze for its specialist content marketing and internal communications team.
Machine wins metal at the 2024 IAB Bookmark Awards
The creative solutions agency clinched two Silver Bookmarks in the Social Media Campaigns and Influencer Marketing categories for Spotify Africa’s ‘Ons Praat Nie Afrikaans Nie, Ons Sing Dit’, and a Bronze in the Channel Innovation category for Prime Video’s Citadel ‘The Briefcase’.
Machine celebrates new client partnership with Private Property
Machine_, a creative solutions agency where fearless minds lead to borderless creativity, has been selected as Private Property’s rebrand marketing partner. This collaboration represents a significant achievement for Machine_ and highlights their dedication to produce...
Machine launches its 2024 ‘Machine_67 x Blackboard’ art initiative
Machine uses art to empower South Africa’s youth in its 2024 Mandela Day campaign, 'Machine_67 x Blackboard' – an initiative designed to support and nurture future creative talent. This year, we invite the public to participate in an online raffle for a chance to win...
Rimmel uncovers – and displays – Beauty in Real Time
When Rimmel London wanted to introduce its newly updated Lasting Finish 35HR Foundation to South Africa, it partnered with Machine_, a leading creative solutions agency that’s part of Publicis Groupe Africa.
Machine_ named lead creative agency for Unilever’s Handy Andy
Creative solutions agency Machine_ has been appointed as Handy Andy’s lead creative agency, effective from 1 May 2024, after an intensive Unilever digital pitch process.
Machine_ secures 15% of shortlists in The ANDYs Regional Competition
Machine_, a creative solutions agency, celebrates five shortlists at The International ANDY Awards Regional Competition – marking a strong start to 2024. Machine_ is off to a powerful start in 2024, securing five shortlist recognitions at The International Andy Awards...
11 wins & Editor of the Year hat-trick for Machine_ at 2023 SA Publication Forum Awards
Machine_ claimed multiple awards, including two gold awards, across various categories at the 2023 New Gen Awards for its content marketing and digital publishing as well as social-media campaigns.
A week of wins: Machine_ celebrates a triple triumph at the Assegai, Pendoring, and SA Publication Forum Awards
Machine_ claimed multiple awards, including two gold awards, across various categories at the 2023 New Gen Awards for its content marketing and digital publishing as well as social-media campaigns.