In the B2B space, your professional reputation is on the line: the fear of messing up can make B2B decision-making more protracted and complex than that of B2C. So what does that mean for B2B marketers?
Machine_ in the news
Machine x Blackboard: Inspiring the Next Generation of Creatives
Machine recently hosted two workshops for the Blackboard community in Johannesburg and Cape Town. The sessions were designed to offer young creatives an inside look at the advertising world…
Machine wins metal at New Gen for its specialist content marketing and internal comms team
Publicis Groupe’s creative solutions agency, Machine_, delivered a stellar performance at the 2024 New Generation Social & Digital Media Awards, clinching 2 golds, 2 silvers and 1 bronze for its specialist content marketing and internal communications team.
Machine wins metal at the 2024 IAB Bookmark Awards
The creative solutions agency clinched two Silver Bookmarks in the Social Media Campaigns and Influencer Marketing categories for Spotify Africa’s ‘Ons Praat Nie Afrikaans Nie, Ons Sing Dit’, and a Bronze in the Channel Innovation category for Prime Video’s Citadel ‘The Briefcase’.