Machine_ has announced that it has been awarded another PepsiCo sub-Saharan Africa (SSA) pitch win. The portfolio follows the corporation's pitching drive, across all disciplines, which came as a result of its acquisition of Pioneer Foods. Retaining the Simba and...
By 2023, we can expect that recognising and targeting users via third-party cookies will be a thing of the past. As platforms like Google look to phase out cross-site tracking, the way we think about reaching and, importantly, knowing our audiences as marketers will...
At the SA Publication Forum Awards 2021, Machine_ has scooped up an impressive 5 Gold, 7 Silver and 6 Bronze awards, dominating across most categories. These wins included the prized Golds for Best Digital Publication, Best Internal Magazine, Best Publication...
Creative solutions agency Machine_ adds fresh creative blood to their growing Cape Town team as they welcome industry mover and shaker Jabulani Sigege. Sigege will take over from PJ Eales as Executive Creative Director as of 1 November. After almost seven years at the...
Every social media platform has its crowd, but TikTok has taken all crowds in the social media scene by storm. When the platform first launched in 2016, no one could have predicted the bewildering impact it would have worldwide just five years later. As...
The 13th annual IAB SA Bookmark Awards has recently announced its 2021 jury panels and their respective chairs. Machine_ is thrilled to see three of our top talents selected to judge at this prestigious award show. Ruddy Gatare – brand strategistjury panel: youth...
Machine_ launches The Forge, an initiative that will find, nurture and empower young creative talent and equip them with all the tools necessary for a career in advertising and communications, including a full bursary to a top creative school. With the aim of...
After delivering a pitch specific to the Nik Naks brand, Machine_ has been appointed as the South African digital creative agency for PepsiCo’s snack brand portfolio including Nik Naks, Simba, Doritos and Lays. Brandon Mncube, Head of Digital Marketing & Media for...
Machine_ won Gold at the prestigious International Content Marketing Awards for Best Use of Innovative Technology. The accolade celebrates Machine_’s bespoke digital storytelling experience, StoryStackr, showcased by its use for Sanlam Connect, a fully interactive...
Machine_ has taken home five awards and seven runner-up accolades at the 2020 SA Publication Forum Awards. The awards recognize Machine_’s specialist content marketing work with RCS, Sanlam and Sanlam Reality, the loyalty programme of the Sanlam Group and its...
Machine_ and Pernod Ricard have a long standing relationship that dates back to 2015. After such a rewarding journey, Machine_ is thrilled to have a brand as iconic as Absolut Vodka be part of their Pernod Ricard portfolio. Dustin Carr, Business Unit Director at...
A BizCommunity Article by Jessica Tennant Recently appointed Machine_ MD Robyn Campbell tells us everything from how the agency is adapting to the fast-changing consumer and media environment to deliver more valuable, effective and innovative solutions, to where the...