Creative solutions agency Machine_ is diversifying their client compliment with another pitch win, this time with cutting-edge, education solutions business, Setanta Institute. The institute, which originated in Ireland, offers services for undergrads and postgrads in...
Machine_ in the news
Machine_ notches up 15 finalists spots at this years’ Bookmark Awards
The IAB SA has just announced the finalists in the 14th annual Bookmark Awards – and creative solutions agency Machine_ is thrilled to announce that they have received 15 finalist spots. Well-known for recognising digital excellence, and often called the ‘Digital...
Machine_ celebrates another PepsiCo pitch win
Machine_ has announced that it has been awarded another PepsiCo sub-Saharan Africa (SSA) pitch win. The portfolio follows the corporation's pitching drive, across all disciplines, which came as a result of its acquisition of Pioneer Foods. Retaining the Simba and...
#BizTrends2022: Using the Platform World as a content marketing strategy
By 2023, we can expect that recognising and targeting users via third-party cookies will be a thing of the past. As platforms like Google look to phase out cross-site tracking, the way we think about reaching and, importantly, knowing our audiences as marketers will...
Machine_ converts 5 Golds, 7 Silvers and 6 Bronzes at the SAPF Awards 2021
At the SA Publication Forum Awards 2021, Machine_ has scooped up an impressive 5 Gold, 7 Silver and 6 Bronze awards, dominating across most categories. These wins included the prized Golds for Best Digital Publication, Best Internal Magazine, Best Publication...
Machine_ appoints new creative leadership in Cape Town and doubles down on the importance of culture, creativity and cultivating talent.
Creative solutions agency Machine_ adds fresh creative blood to their growing Cape Town team as they welcome industry mover and shaker Jabulani Sigege. Sigege will take over from PJ Eales as Executive Creative Director as of 1 November. After almost seven years at the...
Machine_ unpacks how to harness TikTok for your brand
Every social media platform has its crowd, but TikTok has taken all crowds in the social media scene by storm. When the platform first launched in 2016, no one could have predicted the bewildering impact it would have worldwide just five years later. As...
Machine_ sees 3 top talents selected to judge at the 2021 Bookmarks Award
The 13th annual IAB SA Bookmark Awards has recently announced its 2021 jury panels and their respective chairs. Machine_ is thrilled to see three of our top talents selected to judge at this prestigious award show. Ruddy Gatare – brand strategistjury panel: youth...
The launch of The Forge by Machine_ unlocks a world of opportunities for young creative tale
Machine_ launches The Forge, an initiative that will find, nurture and empower young creative talent and equip them with all the tools necessary for a career in advertising and communications, including a full bursary to a top creative school. With the aim of...
PepsiCo SSA appoints Machine_ as lead digital creative agency for snack portfolio
After delivering a pitch specific to the Nik Naks brand, Machine_ has been appointed as the South African digital creative agency for PepsiCo’s snack brand portfolio including Nik Naks, Simba, Doritos and Lays. Brandon Mncube, Head of Digital Marketing & Media for...
Machine_ takes Gold at the International Content Marketing Awards
Machine_ won Gold at the prestigious International Content Marketing Awards for Best Use of Innovative Technology. The accolade celebrates Machine_’s bespoke digital storytelling experience, StoryStackr, showcased by its use for Sanlam Connect, a fully interactive...
Machine_ wins at SAPF Awards, including Best Digital Publication & Editor of the Year
Machine_ has taken home five awards and seven runner-up accolades at the 2020 SA Publication Forum Awards. The awards recognize Machine_’s specialist content marketing work with RCS, Sanlam and Sanlam Reality, the loyalty programme of the Sanlam Group and its...