On Friday 30 September 2022, Machine_ hosted an IAB South Africa Connected Womxn event, which awarded incredible industry trailblazers and leaders for the transformative work they do, including our CPT MD Robyn Campbell who was awarded the “Womxn Advocate of the Year”...
Machine_ in the news
Machine_ Wins Nine New Gen 2022 Awards
We are super-excited to announce that Machine_ won nine awards at the 2022 New Generation Social & Digital Media Awards, for a number of our incredible clients. “We were thrilled to take home nine awards – a testimony to our hard work and incredibly talented...
Machine_Creates New Series Of TVCs For Spotify
Our team has been hard at work creating some epic TVCs for our amazing client: Spotify. We are proud to share the first of this series of new adverts, starting with this one today, for Spotify Nigeria. We asked Mokgethwa Machaka, Machine_ senior copywriter, who...
Machine_ Nominated For Agency Of The Year And Finalist In Multiple Categories At New Gen 2022
We are thrilled to be nominated once again as Agency Of The Year at the New Generation Awards 2022 and to have been named as finalists in so many different, competitive categories. “We are so excited to showcase the campaigns our teams have been hard at work...
Machine_ Produces Award-Winning Work With Its UCL Live Experience Campaign For Heineken 
The challenge was an interesting one… In the age of COVID-19 and social distancing, how could Heineken enable South African fans of the UEFA Champions League to enjoy it “together” during lockdown, in the 2021 season? Soccer is a social sport. Watching soccer, even...
Machine_67 x Blackboard 2022 Mandela Day Campaign Supports SA’s Creative Youth
South African creative solutions agency, Machine_ has launched its 2022 Mandela Day campaign: “Machine_67 x Blackboard”, offering incredible artworks in an online raffle to those who donate to the cause, in turn supporting future...
Machine_ wins Setanta Institute, an education solutions client
Creative solutions agency Machine_ is diversifying their client compliment with another pitch win, this time with cutting-edge, education solutions business, Setanta Institute. The institute, which originated in Ireland, offers services for undergrads and postgrads in...
Machine_ notches up 15 finalists spots at this years’ Bookmark Awards
The IAB SA has just announced the finalists in the 14th annual Bookmark Awards – and creative solutions agency Machine_ is thrilled to announce that they have received 15 finalist spots. Well-known for recognising digital excellence, and often called the ‘Digital...
Machine_ celebrates another PepsiCo pitch win
Machine_ has announced that it has been awarded another PepsiCo sub-Saharan Africa (SSA) pitch win. The portfolio follows the corporation's pitching drive, across all disciplines, which came as a result of its acquisition of Pioneer Foods. Retaining the Simba and...
#BizTrends2022: Using the Platform World as a content marketing strategy
By 2023, we can expect that recognising and targeting users via third-party cookies will be a thing of the past. As platforms like Google look to phase out cross-site tracking, the way we think about reaching and, importantly, knowing our audiences as marketers will...
Machine_ converts 5 Golds, 7 Silvers and 6 Bronzes at the SAPF Awards 2021
At the SA Publication Forum Awards 2021, Machine_ has scooped up an impressive 5 Gold, 7 Silver and 6 Bronze awards, dominating across most categories. These wins included the prized Golds for Best Digital Publication, Best Internal Magazine, Best Publication...
Machine_ appoints new creative leadership in Cape Town and doubles down on the importance of culture, creativity and cultivating talent.
Creative solutions agency Machine_ adds fresh creative blood to their growing Cape Town team as they welcome industry mover and shaker Jabulani Sigege. Sigege will take over from PJ Eales as Executive Creative Director as of 1 November. After almost seven years at the...